Ei-iE

Communicators build bridges in Belgrade

published 9 December 2016 updated 12 December 2016

Communications experts from EI’s member organisations are meeting in Belgrade for two days of strategic planning and learning on everything related to communications, from geo-targeting to linking advocacy to effective messaging.

More than 30 participants from five continents are participating in the Education International (EI) Communicators’ Network (ComNet), which will unfold from December 8-9 in Belgrade, Serbia.

Sharing strategies

At ComNet, communications directors and PR experts shared best practice experiences on how to improve unions’ communications strategies.

This session includes practical examples such as how to restructure a website, build a low-cost awareness-raising campaign, increase the acceptance of unions and their role among the general public, and attract the attention of the media.

Building bridges

The communications team of EI, based in Brussels and led by Timo Linsenmaier, has briefed the participants on EI’s current projects and policy priorities. These include the post-2015 Development Agenda, the Global Response against the Commercialisation and Privatisation of Education, the TEN Global Network, a new series of podcasts and EI’s soon-to-be revamped website.

Haldis Holst, EI Deputy General Secretary, said that if EI is the voice of the teaching profession, “communicators are crucial and a bridge between the unions and affiliates on the ground”, key for the cohesion and coordination of the organisation. She asked participants to build on the networking experience in Belgrade by further developing these communications strategies in their home countries.